Maaker

helps

B2B

brands

team collaborating

tell

their

true

story

and

grow

with

purpose.

team

Meet the Maakers

Ben Aaker

Founder, Head of Strategy

Tori Aaker

UX/UI Designer

Marley Kesler

Marketing Intern
Who We Are
At the heart of Maaker is a strategic lead (hey, I’m Ben) supported by a flex network of trusted collaborators. From brand positioning to web strategy, every project starts with deep understanding—and builds outward from there with the right proven partners at the table.
18+
years growing creative agencies from the inside—strategy, scale, systems, culture, and sustained profit.
200+
brands and counting. Startups, Fortune 100s, nonprofit, tech, healthcare, life sciences, bikes, beauty—you name it.
9
dozen hand-picked senior collaborators from design and copy to video, dev, and strategy.
bad dad jokes, sharp ideas, strong opinions.
values

Built on belief and for a purpose.

At Maaker, values aren’t just wall art or nice-to-haves. They’re how the work gets done. How decisions get made. How brands get built.
Star icon with smile

Love Shows Up

Love isn’t sentiment—it’s sacrifice. It’s the accurate assessment and adequate supply of someone’s needs. That means listening fully, leading kindly, and doing what’s right—even when it’s not easy.

Creativity Takes Courage

Bold ideas require bold relationships. We earn the trust to challenge the brief, push past the obvious, and bring standout ideas to life—without fear of rocking the boat.

Fun is Fuel

We build better when we’re enjoying it. So we infuse fun, levity, and delight into our creative process—and celebrate the heck out of the wins along the way. Because work shouldn't just be productive—it should be life-giving.

Candor is Kindness

We believe in truth delivered with empathy. Whether it’s a hard mirror or a gentle nudge, we help surface what needs to be seen—not to tear down, but to build from clarity.
The Maaker Point

Turning brand truth into brand action

truth
action
Most brands live in the middle—between what they mean and how they move. The Maaker Point™ is where alignment becomes momentum. Where voice matches vision. Where positioning meets a market need. And where your brand starts pulling its weight. That’s the point we help you find—and build from.
Where we plug in
Our services
Strategy. Execution. Leadership.
For brands at the brink of growth.
faq

In case you're curious

What types of clients do you typically work with?

We work with B2B brands at key inflection points—startups with fresh funding, growth-stage companies building structure, and established organizations navigating change. Many of out clients are EOS-led and looking for a partner who can bring strategic clarity without bloated overhead. Not B2B? We should still chat. We’ve worked with nonprofits, B2C brands, and purpose-driven orgs too—and love a good curveball.

Do you work with EOS-led companies?

Yes—many of our clients run on EOS, and we're deeply familiar with the framework. Ben spent six years onboarding and mastering EOS integration for his previous agency and now consult with others on aligning brand strategy, messaging, and delivery with their Vision/Traction Organizer (V/TO), quarterly rocks, and scorecard metrics. Whether you need help owning the marketing seat or translating vision into action, we plug in fast and move with traction.

What’s the difference between fractional leadership and project-based support?

Fractional leadership is an ongoing partnership—we step in as a part-time CMO or brand lead, helping guide strategy, manage teams, and keep momentum moving. Project-based work is scoped and time-bound—great for brand positioning, messaging, a website refresh, or a campaign launch.

What does a typical engagement look like?

Every engagement starts with discovery: aligning on goals, challenges, and what success looks like. From there, we either embed with your team in a fractional role or lead a focused project with a clear roadmap, defined deliverables, and the right collaborators at the table.

Do you do the work yourself, or do you have a team?

Both. We lead the strategy and creative direction of each engagement directly, but brings in a proven, purpose-built network of senior designers, writers, developers, and strategists—people he's worked with for years. No bloated teams. Just the right talent for the task.

How much does it cost to work with you?

It depends on the level of support. Fractional brand leadership starts at $8K/month, with structured tiers based on involvement. Project work is scoped based on needs—most fall between $15K and $75K, depending on complexity. I’ll always be transparent about pricing and help you find the right fit for your goals.

Do you work with other agencies?

Yes—we regularly consult with growth-focused creative and marketing agencies to support internal strategy, operations, and scale. With nearly two decades leading sales, client services, and operations inside high-performing agencies, Ben brings a practical, proven lens to everything from positioning and service design to team structure and delivery systems. We also support EOS-led agencies with leadership alignment, scorecard development, and strategic planning.

Why ‘Maaker’?

Because great brands aren’t born—they’re made. “Maaker” is a nod to that belief: that building something meaningful takes intention, clarity, and craft. It’s also personal—rooted in our own faith and philosophy that we’re created to create, and called to make work that matters.

Case studies

The work that made us

See more work
View case studies
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trusted by 100+ clients
Ready to build a brand that shows up, stands out, and proves what it believes in?